It’s a fact we don’t need high-end cameras to portray a story. This is now shown practically by David Leitch, a director of John Wick and Deadpool 2. Apple was tasked David to direct there latest Apple’s iPhone 11 pro commercial, and David chooses a film “snowbrawl” fight.
“We’re getting creative wth the flexibility of the camera, how light they are, and how mobile they are,” says Leitch. “Things that are hard to simulate with big film cameras, [for example] we were able to make this classic Kung Fu composition very quickly and easily.”
BTS video can be seen below:
Branding is ownership, which people belives and purchase your product, but if we remove branding, it will be more creative and less about gears.
